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Section Business Law

Trademark Infringement: An Analysis of the Gudang Garam versus Gudang Baru Case and Its Global Implications

Pelanggaran Merek Dagang: Analisis Kasus Gudang Garam versus Gudang Baru dan Implikasi Globalnya
Vol. 11 No. 2 (2023): December:
DOI : https://doi.org/10.21070/jihr.v12i2.992
Published : Dec 8, 2023

Goesman Goesman (1), Markoni Markoni (2)

(1) Universitas Esa Unggul,
(2) Universitas Esa Unggul, Indonesia
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Abstract:

This study conducts a qualitative analysis of the trademark dispute between Gudang Garam and Gudang Baru concerning brand names and imagery on products, employing a case study method alongside normative legal and conceptual approaches. The research delves into the judges' legal considerations and the trademark rights arrangement, focusing on Gudang Garam, a renowned brand. The results establish that Gudang Baru violated the 2016 trademark registration provisions (Article 1 Paragraph (1) of Law N 20 and Article 18 Paragraph (3) of Ministerial Regulation No. 67), prompting the Intellectual Property Office to reject all applications. This case underlines the importance of respecting well-established brands and legal implications for trademark registrations, informing future practices in the field.
Highlights:



  • Violation of trademark registration provisions by Gudang Baru.

  • Enforcement of the trademark rights of well-known brand Gudang Garam.

  • Legal implications influencing future trademark registration practices.


Keywords: Trademark Dispute, Gudang Garam, Gudang Baru, Trademark Registration, Legal Implications.


 

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