Rechtsidee

Vol. 11 No. 2 (2023): December
Business Law

Trademark Infringement: An Analysis of the Gudang Garam versus Gudang Baru Case and Its Global Implications: Pelanggaran Merek Dagang: Analisis Kasus Gudang Garam versus Gudang Baru dan Implikasi Globalnya

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  • Goesman Goesman,
  • Markoni Markoni
Goesman Goesman
Universitas Esa Unggul
Markoni Markoni
Universitas Esa Unggul
DOI: https://doi.org/10.21070/jihr.v12i2.992
Categories

Published 2023-12-08

Keywords

  • Trademark Dispute,
  • Gudang Garam,
  • Gudang Baru,
  • Legal Implications,
  • Trademark Registration

How to Cite

Goesman, G., & Markoni, M. (2023). Trademark Infringement: An Analysis of the Gudang Garam versus Gudang Baru Case and Its Global Implications: Pelanggaran Merek Dagang: Analisis Kasus Gudang Garam versus Gudang Baru dan Implikasi Globalnya. Rechtsidee, 11(2), 10.21070/jihr.v12i2.992. https://doi.org/10.21070/jihr.v12i2.992
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Abstract

This study conducts a qualitative analysis of the trademark dispute between Gudang Garam and Gudang Baru concerning brand names and imagery on products, employing a case study method alongside normative legal and conceptual approaches. The research delves into the judges' legal considerations and the trademark rights arrangement, focusing on Gudang Garam, a renowned brand. The results establish that Gudang Baru violated the 2016 trademark registration provisions (Article 1 Paragraph (1) of Law N 20 and Article 18 Paragraph (3) of Ministerial Regulation No. 67), prompting the Intellectual Property Office to reject all applications. This case underlines the importance of respecting well-established brands and legal implications for trademark registrations, informing future practices in the field.
Highlights:

  • Violation of trademark registration provisions by Gudang Baru.
  • Enforcement of the trademark rights of well-known brand Gudang Garam.
  • Legal implications influencing future trademark registration practices.

Keywords: Trademark Dispute, Gudang Garam, Gudang Baru, Trademark Registration, Legal Implications.

 

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